Press & Media

APHEUM Press area

Here, editorial teams can find current press releases, independent reports, background information and direct press contact for APHEUM.

APHEUM at a glance

What is APHEUM?

A frame for your own pictures, changing art and photography - without a glowing screen.

What's special?

The image effect is designed for depth, calm and a representation as if printed.

For whom?

For design-savvy private spaces, hotels, architectural offices, galleries and curated business spaces.

What is relevant?

Curated collections, high-quality hardware, collaborations and a clear requirement for image quality.

Current press releases

Current news from APHEUM about products, collaborations and projects.

APHEUM launches Alfred Ehrhardt’s “Nautilus – Muscheln und Schnecken”
Photography 10.09.2026

APHEUM launches Alfred Ehrhardt’s “Nautilus – Muscheln und Schnecken”

31 black-and-white photographs made between 1938 and 1941 are becoming accessible as a curated digital APHEUM collection and will remain on permanent display at Alfred Ehrhardt Stiftung in Berlin.

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Erinnerungskultur mit Bürgerbeteiligung: Schwalmtal macht Ortsgeschichte lebendig
Culture of remembrance July 2026

Culture of remembrance with citizen participation: Schwalmtal brings local history to life

Five APHEUM frames in the town hall combine historical photographs from the population with the personal memories behind the images.

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APHEUM Frames in the town hall show how municipalities can easily collect, curate and make permanently visible private photographs and personal memories.

How can municipal history not only be preserved, but also told and passed on together with the local people? The municipality of Schwalmtal is testing a new participation format: Five APHEUM frames in the town hall combine historical photographs from the citizens with the personal memories behind the pictures.

Private photographs become a public memory

In June, the exhibition "Do you remember? Schwalmtal in the 60s and 70s" opened in the foyer of the town hall. It is the first project realized together with APHEUM by Newstyle under the guiding principle of “culture of remembrance”. Many historical photographs were submitted by citizens for the launch.

The images document, among other things, former railway connections, schools, churches, local businesses, meeting places and social events. The historical motif is not the only decisive factor. Every recording includes people's memories: Who can be seen? What happened in this place? What significance did a company, a club, a school or a personal meeting place have for life in the community?

The photographs appear regularly changing on the five APHEUM frames. The administration sets the rhythm itself. A QR code on each frame leads to additional information and the stories that citizens have associated with the images. In this way, a single photo becomes an accessible piece of local history.

"It was important to us not only to present the photos, but also to show their context. Only the stories turn a photo into a piece of living local history." – Christopher Colshorn, APHEUM by Newstyle

Identity from the perspective of the local people

Today's Schwalmtal community was created on January 1, 1970 from the previously independent communities of Waldniel and Amern. Your districts and locations have their own experiences, images and stories. The participation project brings these perspectives together without unifying them: the common memory arises from the diversity of individual memories.

Personal photographs, everyday observations and memories from contemporary witnesses complement the official tradition. The exhibition is not designed as a completed retrospective project, but rather as a prelude to further topics. New contributions can be added regularly and existing content can be supplemented.

As printed - without a glowing screen

The APHEUM frames were developed for a quiet viewing of photography. The depiction does not light up and is reminiscent of a classic framed photograph. At the same time, the content can be managed centrally and changed without new deductions.

A simple process for municipalities and administrations

The municipality sets a topic, collects photographs and memories from the population, checks and organizes the contributions and then publishes them on the APHEUM frames. New pictures and stories can be added at any time. The administration retains editorial control.

The model can also be used for museums, archives, libraries, educational institutions, associations and social institutions. Possible topics range from local and industrial history to migration, club life and volunteerism to schools, landscapes and influential personalities.

The permanent exhibition in the Schwalmtal town hall is open to the public during regular opening hours.

About APHEUM by Newstyle

APHEUM develops networked E-Paper photo frames and the associated platform for the high-quality presentation of photography. The solution combines the calm effect of a framed print with the ability to manage, plan and change images centrally.

Press contact APHEUM:
Christopher Colshorn
presse@apheum.com
Telephone: 0152 5143 4488

Wie gedruckt – und doch digital: APHEUM stellt ein neues Bildmedium für den Raum vor
Media October 5, 2025

Like printed – and yet digital: APHEUM presents a new image medium for the room

APHEUM presents the APHEUM frame, a new medium for digital black and white art in space. The system combines specially developed Deep-Grayscale technology with curated content from art photography, memory culture and your own images. Exclusive partnerships with MAGNUM PHOTOS and HALBE underline the premium claim of the object manufactured in Germany.

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APHEUM in OPENEYE Magazine Nr. 42
Media October 5, 2025

APHEUM in OPENEYE Magazine No. 42

OPENEYE is dedicating a multi-page publication report to APHEUM. The focus is on the first encounter with the frame, the image quality, sustainability and curated collections.

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MAGNUM PHOTOS und APHEUM by Newstyle unterzeichnen Vereinbarung
Cooperation May 1, 2025

MAGNUM PHOTOS and APHEUM by Newstyle sign agreement

MAGNUM PHOTOS is part of the first APHEUM collection of famous photographers. The focus is on the future collection and the combination of classic print essence and digital Fine Art.

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Edutock.org und APHEUM by Newstyle vereinbaren Zusammenarbeit
Education May 1, 2025

Edutock.org and APHEUM by Newstyle agree to collaborate

The cooperation with edustock.org is aimed at schools and universities. APHEUM provides the technical basis, edustock.org verified image content for visually powerful lessons.

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About APHEUM reported

Independent contributions, tests and reports about the APHEUM frame and projects with APHEUM.

ProfiFoto
Professional photo July 3, 2026

APHEUM in Arles

ProfiFoto reports on the presentation of 40 photographs on a APHEUM frame during the “WORLDS IN VIEW” exhibition in Arles.

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ProfiFoto
Professional photo June 16, 2026

E-Ink for photographers

The detailed practical test evaluates image effect, framing, data security and the new options for photographers.

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Extra-Tipp am Sonntag
Extra tip on Sunday June 4, 2026

Digital picture frames in the Waldniel town hall present photos

The local report presents the new exhibition format with five APHEUM frames and photographs from the population.

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ProfiFoto
Professional photo April 22, 2026

Images as printed

ProfiFoto presents the APHEUM frame, the three sizes and access to its own images and curated collections.

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Designer in Action
Designers in action April 19, 2026

APHEUM Frame for black and white photo art

The article classifies APHEUM as a new image medium for black and white photography and describes the collaboration with MAGNUM PHOTOS.

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