APHEUM Frames mit historischen Fotografien im Rathaus Schwalmtal.
© Municipality of Schwalmtal

B2B case study / community & culture of remembrance

Schwalmtal makes local history digitally visible

Five APHEUM frames in the town hall combine historical photographs from the population with the stories, which can be accessed directly on the picture via QR codes. This is how personal memories become public cultural assets.
5 APHEUM Frames in the town hall foyer
Every 3 days Image change, centrally controlled
WiFi Data transmission, without cables
Opening End of June 2026

Initial situation

Without context, a photo remains just a photo

The Schwalmtal community didn't just want to show historical images. What was crucial was the context: Who can be seen in the photo? Which place is meant? What memory does a family, a club or a neighborhood associate with this moment?

Visitors can access the stories about the respective images using QR codes next to the APHEUM frames. As a result, each motif becomes part of a larger narrative and private memories become accessible to the community.

The QR code turns the image into a memory space.


Visitors read and discuss the stories about historical photographs in the Schwalmtal town hall. © Municipality of Schwalmtal

Solution

An exhibition format that brings together images and stories

APHEUM by Newstyle worked with the community to develop a format that does not show photographs like fleeting screen content, but rather makes them look like framed pictures in the room. The technical level remains reserved, while images, QR codes and history together form a new form of communal culture of remembrance.

Three levels. A system.

01

APHEUM frames

E-Paper photo frames show photographs like framed prints: not self-luminous, calm and designed for concentrated image viewing.

02

Central platform

Content is managed, assigned to individual frames, scheduled and renewed at fixed rhythms.

03

Digital deepening

QR codes on the image open personal memories, names, places, times and further information.

From content to exhibition

01

Curation from the population

The start is based on submitted photographs, memories and stories from Schwalmtal.

02

Five high quality frames

The APHEUM frames fit into the town hall foyer as calm framed objects.

03

Play out

Transmit new content centrally via WiFi to the APHEUM frames and publish it in the room.

04

Context via QR code

For each motif, visitors can access the memories, background and personal stories directly from the picture.

05

Update

Include new topics, contributions and additional information without physically reproducing the exhibition.

Technology in public spaces

WiFi wireless data transmission
AAA batteries Power supply without a socket
No cable routes free placement in the room
No lithium batteries Safety and maintenance advantage

Effort

Eight steps. Low effort.

From the first address to the population to the current exhibition - without construction work, without our own IT project and without laying cables in the town hall.

Not a construction project. No IT department required.

01

Start call

The community is calling on the public to send in pictures with their stories.

02

View images

The submitted images will be viewed and checked for quality and suitability for the exhibition.

03

Prepare system

APHEUM prepares the system technically and sets up the frames for use in the town hall.

04

Book in & assign

Images and the associated context are posted and assigned to the frames.

05

Determine the alternation rhythm

The change of images is set - for example daily or every three days.

06

Plan hanging

The placement of the frames in the room is planned and coordinated together with the community.

07

Connect WiFi

The WLAN connection to the frames is established - without additional cables or structural measures.

08

Done

The frames show the content during operation - the exhibition has opened.

Schwalmtal

This is how the exhibition came about

For the start, the community chose the topic "Do you remember? Schwalmtal in the 60s and 70s". The project combines citizen participation, curatorial work and technical publication in a clear process. Editorial control remains with the municipality.

Editorial control remains entirely with the municipality.

01

Define topic

The municipality defines a theme of remembrance culture and invites participation.

02

Collect contributions

Photographs, memories and stories are taken from the population.

03

tell context

Motifs are arranged editorially and linked to memories, names, places and background information.

04

Publish exhibition

The content is entered into the APHEUM system, assigned to the five frames and linked to the QR context.

05

Show in space

The images appear alternately on APHEUM frames and remain publicly accessible. The context of each image can be accessed using the QR codes on the frames.

06

Continue the exhibition

New topics, motifs and additional information can be continuously recorded and published.

Result

Personal memories become public cultural assets

The exhibition combines historical motifs with the memories of local people. Only these stories make it clear why a train station, a school, a business, a choir or a meeting place was important for the community.

This creates a scalable format for municipalities, museums, archives, libraries and educational institutions: set topics, collect contributions, check content, curate it, deepen it using a QR code and make it permanently visible in space.
It is the stories that turn a photo into a piece of living local history.
The core of the case study lies in the connection between image and narrative. APHEUM not only becomes a presentation area, but also a curated system for participation, communication and public remembrance.

Christopher Colshorn, APHEUM by Newstyle

encounter

Recognized places and faces bring visitors into conversation with one another.

Participation

The community has already received suggestions for further exhibition topics from citizens.

Continuation

The permanent exhibition remains accessible during regular opening hours and can be continually updated.

Transferability

A principle. Many applications.

The model tested in Schwalmtal can be transferred to various municipal and institutional tasks. The institution sets a topic, collects images and memories, curates the contributions and publishes them in the APHEUM system.

Municipalities & administrations

Districts, anniversaries, structural change, migration, club life, volunteer work, schools or influential personalities.

Museums, Archives & Libraries

Existing collections are combined with personal perspectives and made newly accessible in everyday life.

Education & Society

Associations, educational institutions and social organizations develop their own participation and remembrance projects.

For B2B projects

Are you planning an exhibition or commemorative project?

APHEUM supports municipalities, cultural venues and companies in making image archives, private collections and personal stories visible in a high-quality space.
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