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Press release

Press release

WirtschaftsWoche on APHEUM: photography with the look of a fine art print

Thomas Kuhn features the APHEUM Frame in WirtschaftsWoche, highlighting how closely its image presentation resembles traditional fine art photographic prints.
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WirtschaftsWoche on APHEUM: photography with the look of a fine art print

WirtschaftsWoche features the APHEUM Frame in its “Tech & Tools” section. Thomas Kuhn explores how digital images can achieve the appearance of a traditional black-and-white photographic print.

“[The APHEUM Frame] comes closer to the look of fine art photographic prints than any display before it.”

WirtschaftsWoche · Thomas Kuhn · 30.10.2026

Digital flexibility, the presence of a print

APHEUM combines reflective E-Paper, anti-reflective museum glass and a high-quality HALBE frame. The photograph emits no light of its own and is viewed in the available ambient light. Personal photos and selected photography collections can be chosen and changed using the APHEUM app.

Discover APHEUM Frames


Source: WirtschaftsWoche, print edition dated 30 October 2026, “Tech & Tools”, page 94. Author: Thomas Kuhn. Quotation translated from German.

About APHEUM

APHEUM combines curated black and white photography with a calm digital representation and high-quality frame construction. The aim is to create an image presence in the room that is clearly different from classic screen aesthetics.