“I was blown away!”
The international photography magazine OPENEYE has dedicated a multi-page advertorial to APHEUM in issue No. 42. Editor-in-chief Philippe Litzler describes his first encounter with the APHEUM Frame. At first, he believed he was looking at a high-quality black-and-white print. Only when the image changed did it become clear that the photograph was being presented digitally on an E-Ink frame.
A new medium for photography
In his conversation with APHEUM founder Christopher Colshorn, Litzler explores how digital photography can develop a presence in a room comparable to that of a framed fine-art print. The APHEUM Frame works without a luminous screen and presents photographs on a matte, reflective surface. Images can be selected and changed through the APHEUM App, while the frame operates wirelessly on batteries.
The feature also looks at the development of APHEUM Deep-Grayscale, the importance of differentiated black-and-white reproduction, and the aim of presenting photography as a lasting image in a room rather than as fleeting screen content.
Personal photographs and curated collections
Another focus is the range of possible uses. Owners can transfer their own photographs to the frame through their Private Collection. APHEUM also offers curated photography collections. The interview discusses quality, the considered use of resources, and collaboration with photographers and cultural partners.
Read the complete interview
The advertorial is available as a PDF in German, English and French: